We really don’t have a clue about wine. I mean, we just distinguish red from rosé because of the colour, white because it’s cold, Lambrusco because it will be on some 15 year old girl’s hands and grape juice because it doesn’t get you high. That’s why we really appreciate to be invited to event like the one Campo Viejo organised in Barcelona last Friday.
Brands evolve or they die; Campo Viejo has renovated their image going for Street Art, pushing creative initiatives and collaborating with young talents, who are usually the ones less remembered when thinking about investing. After visiting various places (London, Madrid, Belgium…) they arrived to Barcelona with their “Streets Of Colour” project in collaboration with Elisava Design School and artists such as Gaston Lisak, Jaik and Mikel Pascal.
They taught us how to look at the colour of wine, bespoke Pantone included. Now we still have little idea about the noble distilled grape juice (sorry, chemist friends, we really don’t have a clue if it’s distilled, atomised or what sort of chemical process suffers to make us sing folk songs after four glasses), but at least we make a little effort. Yep, we’re happy.
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