It’s clear that in the Fashion Photography market the aim is to show the product in an artistic form; only in rare occasions does the author have other intentions; either using irony or shooting with a critical view. Russian photographer Danil Golovkin is a clear example of this attitude. Just have a look at the photo session we’ve chosen. The Spanish countryside becomes an idealised bullfighting scenario whilst rescuing genuine traditional Spanish aesthetics and giving importance to the provincial and rural part of the country. It might be a cliché, but it looks like foreigners still think of us in terms of sangria, olé and paella.
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