Switzerland is a European country known for their extreme punctuality, their exquisite manners and their constant neutral position in every political shenanigan that’s going on. Not only these clichés define Europe’s #1 tax haven (chocolate and cuckoo clocks are on the list too), but Swiss are also exceedingly good in the graphic design area. Besides being the creators of the more than used Helvetica type, they constantly promote new aesthetic ways inside the graphic communication world. An example of this is the poster master Felix Pfäffli and his design studio Feixen, who present us a collection of posters where typography mixed with degrade and bright colours and compositions that challenge the neatness of the Swiss 70’s design are the main course. He is the perfect example of the new design wave of the neutral country that can’t stop being a trend in Europe; it is not the most functional of them, but aesthetically is just too much.
- Sergi Casero
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