I have to admit I’m a bit confused. Kidult (artist-activist-graffiti creator) struck again. Last week, taking advantage of Paris Fashion Week, the adult-kid painted Chanel’s windows with a big “50% OFF – CRISIS SALE”. So I, along with many other people, questioned myself: is Chanel responsible for all this? Is Kidult making such a naïve protest that it in fact results in him doing a favour for the brand? This summer he painted a Marc Jacobs shop with a big “686”, hinting to the exaggerated prices of his T-shirts. Marc Jacobs then came back with a series of T-shirts that had the “686” logo printed on them. Tut, tut… Kidult, you’ll have to think of a better way not to benefit them.
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