We’re just in the middle of the football frenzy due to the World Cup and, as everybody is talking about it, we thought we might as well jump on the the wagon. We’re going to talk about the balls though, that rudimentary element that is nuclear to the king of all sports (you really didn’t think we were going to discuss the strategies and stuff, did you?). Footballs are the central point of “When Football Becomes Art”, a project that Luisaviaroma and ADIDAS have launched in collaboration with twenty designers in charge of customising a football. Emilio Pucci, Dolce & Gabbana, Giuseppe Zanotti, Pharrell Williams, Missoni, Ferragamo and Balmain, amongst many others, played with their balls. This items will be auctioned on Ebay and all the profits will be donated to the Gol de Letra charity. This gestures are always appreciated in an environment like the football world.
- Mikel Pascal
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