Do you know that moment when your breakfast toast slips off your hands and, while you’re watching it go down, you still doubt whether it will fall on the butter side and cause a big drama or not? That moment when you still feel some hope that your day will not open like a total disaster? That little heart attack?
That anticipation sigh, the tension moment, is something Jacob Reischel know well. These two multidisciplinary Industrial Designers based in Berlin create scenes in which the watchers can grasp there’s something missing, some information about what’s happened or what’s going to happen. You can not know how did they get to that image, but you can feel there’s a process and an outcome. Minimalism and amazing graphic power, Jacob Reischel’s toast always falls on the bread side.