ALSO SHOT ON IPHONE 6: A dose of reality

When you launch a street advertising campaign, you’re aware that your designs might be spiced by graffitis, moustaches or swastikas in little kids’ foreheads. Audience is mean, cruel and, thought it hurts to admit, astoundingly creative. As an example of this feared “ad pimping” we got the one thrown upon Apple and his inspirational photography campaign that has supposedly been shot with their last iPhone 6. Publicists try to make us believe that all iPhone users are pro photographers that cruise the land searching for that breathtaking image that will change the world.

However, even if Apple wants to show off the fact that they’re a classy-good taste audience brand, the harsh reality is well different; their targets are not only macrobiotic food loving young entrepreneurs, photographers and designers. In fact, they more likely attract the big bunch of “mirror selfie” and “high angle selfie” masters. This is the truth that comes to surface with the counter-campaign that the “Also Shot on iPhone 6” geniuses have created. They show the real image archive behind the new iPhone 6; and they are more truthful that they ones officially used.

also shoot on iphone 6 photo freak lamondamagazine

also shoot on iphone 6 photo freak lamondamagazine

also shoot on iphone 6 photo freak lamondamagazine

also shoot on iphone 6 photo freak lamondamagazine

also shoot on iphone 6 photo freak lamondamagazine

LADY BEARD: SING, DANCE, DESTROY

If we look up “polymathy” or “Renaissance Man” in Wikipedia, we check that it’s a concept used to name individuals that succeed in various knowledge areas, people that are ace at many things, from aeronautical engineering to glazed ceramic or advanced level sudoku. Said definition is completed by a long list of men considered to be polymaths; Aristotle, Goethe, Descartes and many others. It’s surprising not only the absolute absence of female names in the scholars list, but also how outdated it is, taking into account that the youngest of them died more than 60 years ago.

This humble writer would like to update the “Renaissance Man” list introducing LadyBeard. Yes, beloved friends, even though he’s a total stranger to us, in the Empire of the Rising Sun, Lady Beard is considered a huge eclectic artist. A good looking Australian giant that, after making it big in Taiwan and Hong Kong, he’s determined to take over Japan. Under his “Sing, Dance, Destroy” motto, this ginger hunk enters wrestling rings dressed up as a saucy Japanese schoolgirl while singing typical Cantonese songs in heavy metal style, posing for fashion editorials and starring his own TV show. All very standard. A Godzilla with braids and mascara that conquers all; LadyBeard is, without the shadow of a doubt, the perfect contemporary polymath.