There are loads of people who try to transform a trivial action into something pseudo artistic. But few succeed. A good example of this talent is that of Nowness; each and every one of its videos is a true lesson in art direction that leaves us bewitched. In this video starring a stallion of a man with Greco-Roman godlike features we learn how to shave our entire body without feeling pain, in just five minutes of our busy lives and with what seems to be extreme pleasure. And just like that, you can begin to ask for appointments.