When you launch a street advertising campaign, you’re aware that your designs might be spiced by graffitis, moustaches or swastikas in little kids’ foreheads. Audience is mean, cruel and, thought it hurts to admit, astoundingly creative. As an example of this feared “ad pimping” we got the one thrown upon Apple and his inspirational photography campaign that has supposedly been shot with their last iPhone 6. Publicists try to make us believe that all iPhone users are pro photographers that cruise the land searching for that breathtaking image that will change the world.
However, even if Apple wants to show off the fact that they’re a classy-good taste audience brand, the harsh reality is well different; their targets are not only macrobiotic food loving young entrepreneurs, photographers and designers. In fact, they more likely attract the big bunch of “mirror selfie” and “high angle selfie” masters. This is the truth that comes to surface with the counter-campaign that the “Also Shot on iPhone 6” geniuses have created. They show the real image archive behind the new iPhone 6; and they are more truthful that they ones officially used.