There are loads of people who try to transform a trivial action into something pseudo artistic. But few succeed. A good example of this talent is that of Nowness; each and every one of its videos is a true lesson in art direction that leaves us bewitched. In this video starring a stallion of a man with Greco-Roman godlike features we learn how to shave our entire body without feeling pain, in just five minutes of our busy lives and with what seems to be extreme pleasure. And just like that, you can begin to ask for appointments.


Some days ago we talked about a couple of collections that urged you to go and shimmy in the middle of Greenland dressed like Beyoncé. Here we go again. Here you have 22/4 Hommes Femmes fall-winter 2013-2014 collection. Everyone faces those days when you would’t step out of bed if you could, either because of the cold or just because of laziness. We believe that 22/4 Hommes Femmes thought about that when developing their new collection for the next Winter. All their new designs are mean to face the cold and there’s no better way to do that than carrying the duvet to the street. Even carrying the pillow. For the not so audacious ones, there’s also another option that suggests wearing a bathrobe or a robe/jacket. A nice way to feel at home everywhere.