Those days when you arrived at school and you could see a TV and a video player on a trolley in the classroom where, probably, the best days of your passing through the education system. In that ranking, those heavenly but scarce days of dodgy cartoons and prude moral would be followed by the occasions you had a dentist appointment and you’d leave like “see ya bitches” and the days where certain material was present: that rainbow non-edible paradise, God’s ear wax, the moldable happiness with an unmistakable scent. Plasticine.
Alexandra Bruel must have stored that phase deep down because, years later, she’s the queen of plasticine alongside with Pingu, Wallace & Gromit and Chicken Run (come and hug me, useless audiovisual knowledge). Bruel, Art Director and Set Designer based in Paris and a Gobelins school graduate in Graphic Design, applies her plati-fetish to everything. Literally. Works for Vogue, Nescafé, WAD, Bvlgari, Tic Tac, Virgin or Converse included. With an amazing taste, a totally compelling use of colour and emanating plasticity (that’s kinda obvious on my side, I know), Alexandra Bruel has opened a whole new world of posibilities in us.