LERNERT & SANDER: THIS IS WHAT VIDEO IS

We still have to see if photography is coming to an end, but what’s clear is that Lernert & Sander are putting their money on moving image and, god forbid, they’re doing it good; with very witty concepts, exquisite aesthetic taste and a wonderful sense of humour, this creative duo based in Amsterdam keeps us in an awe since way before La Monda was even born (we can’t quite understand why we’ve never featured any of their work). They might be everywhere, but we couldn’t miss the chance and they deserve a mention here, on your favourite magazine.

VPROgids

ELMØ: HALF BELOW BUT SO HIGH

One of those things that are to a Friday like Paracetamol to a hungover. Your eyes will take their time to comprehend the grandiosity of new Tepr‘s video, “Half Below”; from the smoking keyboard to the fake teeth in urgent need for an odontologic revision, the piece is a succession of ideas, movement, colours and rhythm.
“Half Below” has the signature of Elmø (like the Sesame Street dude but with the Scandinavian ø that hell knows how it’s pronounced). This Parisien studio is multidisciplinary, multidimensional and multiclient; we’re still regretting why they weren’t around when we were kids to design a proper Crash Bandicoot. Happy weekend!
Captura de pantalla 2016-02-19 a las 12.16.20

TONY IS BACK: PROSTITUTES, TERRORISTS, BEAT UPS AND FROSTIES

Remember when you were 5 years old and you wanted to be a policeman, a fireman, a detective and a football player by the age of 40? From our monotonous and sedentary adult life we see how we’ve turned into that we feared; cussing dirty beings way too close to toxic dependencies.

Some months ago, the marvellous bin that the Internet is started showing a series of Frosties ad that perfectly reflect how our generation has degraded. In them, Tony the Tiger, the brand’s mascot, steps out to the streets and solves the dramas of those kids he fed 20 years ago. He helps a prostitute taking out the “tiger inside” and perform a pro level BJ, a cop beat up a woman and a suicide terrorist to kill herself in a burger restaurant. Tony is worried; he’s opened a webpage for us to tweet whatever can solve our generation.

Kelloggs has already said these fake ads have nothing to do with the company so who’s behind this piece of art? They have a pretty admirable production in the level of a big advertising firm and a very strong critical component to our generation and probably (though it’s not noticeable) to the Kelloggs politics. This is the new age Area 51.

JALOO: THAT BRAZILIAN BEAT

Well, I might be slightly obsessed with young Brazilian instagrammers, but thanks to this fact I’ve discovered Jaloo, a very young Brazilian musician that could really make a statement; we’ll some day be able to say “I knew him before he was famous” about him (and to make my ego happy you’ll have to add it was me who discovered it. I’m the Columbus in this story).

Grimes’s “Art Angels” could be one of the 2015 big albums, but, blinded by love, I’d dare to say that Jaloo, proclaimed fan of the Canadian – we can listen a cover of Oblivion in his first EP -, is not that far away from the same title. Jaloo sounds as if Grimes got lost in the Amazon jungle and would start playing with her synth. The Brazilian youngster brings us electronic music full of light, simple but soaked in Southern rhythms. And let’s face it: we love that. To this we have to add a nearly whispered soft voice that jumps from English to Portugese without sounding weird.

That very same mix we can find it in his aesthetics; the vinyl clothing, the glitter, the futurist-punk hair do’s and tropical patterns combine the tribal elements, all wrapped in a pastel colour halo that makes us sure that entering his world is nothing but pleasant. It will start with “Vem”, easy but meaningful beginning of his LP and will finish with “Adeus”.

Ladies and gentlemen, let’s ask the gods (I mean, the heads of the best music festivals) that Jaloo visits us soon because I’m sure he’ll make us sweat.

ONCE AGAIN… JAPAN: I HAVE A BAD CASE OF DIARRHEA

In the Western culture there’s some kind of taboos that are not allowed to be mentioned in the media, like sex, the economic crisis, the period or anything scatological. Year after year, we’ve seen how publicists have managed to sell yogurts that allow you to go to the toilet with visual metaphors such as balloons, dogs showing their snouts through doors or verbal magic tricks like “taking the log to the garden”.

However, it seems that the Empire of the Rising Sun has gotten rid of all modesty; you only have to look at their TV or, in this case, to the videos they use to learn English. If in the Western world it was Mickey Mouse who taught us how to ask for bread in the anglo-saxon language, in Japan it’s a group of dancers who, in a very graphic way, show us how to communicate that we have a bad case of diarrhea. I mean… Japan is Japan, let’s just not try to understand it.

QUENTIN DUPIEUX: BEING FLAT

What is it with Paris that people love it so much? Crazy prices? Pissed off people? One single language? Oh la la? There’s plenty of not-so-nice treats to mention and, anyway, here we are answering the call from the city of light, of love, where artists die and get buried and where everything seems possible.
Red Bull Music Academy, that place where you can jump from a plane on a kitesurf helped by the San Francisco philharmonic orchestra (well, maybe not), wanted to paint Paris, again. They did good; in their first five fiction shortfilms, they’ve achieved pearls like this piece directed by Quentin Dupieux, also known as (oh, yes!) Mr. Oizo. Along with that precious puppet, that yellow teddy bear made of love and cotton, that champion of expression, Flat Eric, absurd gets the points this Wednesday.

ALEKSANDRA KINGO: AND THERE WAS VIDEO

This heatwave we’re suffering is already trending topic and we can only hear the same conversations around: “I can’t sleep”, “I sleep on the balcony”, “my electricity bill is gonna be crazy expensive…” and so on. We, on the contrary, just sweat due to happiness and excitement because Aleksandra Kingo, one of our usual contributors, has decided to go one step beyond and break into the video world; Suecomma Bonnie has been the chosen brand that won the big prize and that, now, thanks to our beloved Alek, can show off a more than pretty fashion film. Aleksandra Kingo in movement = spectacular movement.

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aleksandra_kingo_video_fashion_lamondamagazine_1

ADRIÁ COLORADO: LSD PREHISTORY

Adriá Colorado is part of our cult. He likes colour, fun and he probably likes partying more than Paris Hilton. Rupestris is the name of the new line by this fantastic Spanish designer that, inspired by Prehistory times, goes for discretion (*cough*). You could go to the corner shop, dance at Sónar or attend to your nephew’s bar mitzvah wearing his new collection; nevermind the occasion, Rupestris is colour and our souls are full of colours. That’s me being a total poet, by the way.

adria colorado rupestris fashion brand colour lamondamagazine

MONARCHY – DANCING IN THE CORNER

Beginning the day with music should be compulsory; that’s what we’ve done since we were little and you can see how healthy and sane we are now. Waking up pressing “play”, we discovered the band Monarchy. We used to sing Disintegration while we were in the shower, Dita moves included. We liked them so much that we decided to interview them when we had just released La Monda Magazine and, like every story with a happy ending, things went well.

After its premiere in Rolling Stone Italy and Spain, and Vice US, Canada and UK, we present you “Dancing In The Corner”, Monarchy’s new video that La Monda Studio (yeah, we now have the creative itch) has filmed along with our beloved PressRec.

One last thing: we have to say a big loud thank you to the whole team. Without you, none of this would’ve ever been possible and La Monda Studio would still be a dream. Thanks so much to our friends and family for standing us and thanks so much to you all for understanding us, our dear readers. Don’t you ever stop coming to our site; otherwise, we will find you and your houses and we will turn into your new and lively alarm clock. Our showers know what we’re talking about.

monarchy dancing in the coner music clip music video lamondamagazine pressrec

monarchy dancing in the coner music clip music video lamondamagazine pressrec

monarchy dancing in the coner music clip music video lamondamagazine pressrec

monarchy dancing in the coner music clip music video lamondamagazine pressrec

Vallée and Duhamel – Inside-out

When you watch a making off video, there is an instant connection with the result of the video itself. It’s like knowing someone since puberty, when he is very ugly (we’ve all been ugly) and then he grows up to be a handsome man. It’s knowing the tricks, stripping the process in front of the audience and accepting that, even though there’s no magic, the result can still be amazing. And just that way, amazing in and out, are Vallée and Duhamel‘s videos.

We met Julien Vallée in 2010 when he made his famous sponsor introduction video for the OFFF festival in Paris. This Canadian’s video combined analogic and digital effects and was able to transport us to a world where scenes where so tempting. He hasn’t stopped since. He met Duhamel at university and, due to affinity issues, they founded their own studio. A love story, a good combo by all means. One of their last projects has been “Metamorphose” for Hermés. As the title implies, it’s all about witnessing how Hermés products and other elements change to be something else in an aesthetically mezmerizing world. Their technique mixes stop-motion, video and experience. And illusions and double reading. I might be a bit in love with them, to be fair. Watch the video, watch the making off; there’s no magic, but it is amazing.

vallée duhamel video making off studio

vallée duhamel video making off studio

vallée duhamel video making off studio