It’s totally normal, you’re not the only one. In fact, it’s happens to all of us. Every time we turn on our TV we feel the urge to put on our pj’s, hide under the blanket and binge watch Gilmore Girls. It’s fair enough that every time we hear concepts such as “anti-age cream”, “waxing”, “intimate care”, “low fat” or “healthy diet” we plunge into misery and, at the same time, hold onto our best friend, the king size Ben&Jerry’s pot.
Culture around image is the pillar of society; there’s a hugenormous (yep) industry behind it that tells us how to be, what to wear and punish us if we grow old or pop into the corner shop in our tracksuit. The cosmetics lobby has taken the “wrinkles are beautiful” motto and has cleaned their lobby arses with it; “no, baby, wrinkles are ugly and you’re fat, btw” it’s actually the theme that rules the media.
Luckily, there’s artists that try to dynamite this whole system. One of them is Juno Calypso, who embraces all the cosmetics imagery to create disturbing images closer to making us feel the same discomfort as teleshopping channels do. An artist that, following Cindy Sherman’s steps, dresses up to point out the pastel pink and anti-cellulite tirany through video and photography.